The knowledge that I got in this class is incredible. I learned so much about how things work in the field of advertising, a field that I am really interested in. The class had many opportunities to really use your head. We had a chance to rap our self’s in thought, so we could understand the concepts that they were thought.
Another thing that I liked was the many example of yesterday and today’s advertising. How advertising is really The Brain from “Pinky and The Brain show” dream comes true to take over the world. And that’s how much of an influence I believe advertising is. It moves and chances, its flexible and adaptable, and it creates eras and cultures.
The class also gave me a chance to see were this craziness came from, and allowed me to finally know an inspiration for my career: our old genius George Lois.
I had the opportunity to learn all of that and many other things thanks to this class. Mr. Pinto was a great teacher to have, and his knowledge and experience were of great help for those who inspire to walk on the same path.
As I said the class was great. And kept me thinking and finding new materials that in ages I wouldn’t have thought I was going to use for a professional class. Which I thought it was great. I participated as much as I was asked for. And even if my reading was kind of bad, I never backed down. And so here I am, giving me a grade. Over all I think I deserve a B+ because of I messed up one of the criteria of the final project for reason that were out of my control. But outside that I will like to think I did a good job over all.
Showing posts with label BOC. Show all posts
Showing posts with label BOC. Show all posts
Thursday, September 23, 2010
Thursday, August 5, 2010
BOC: Jerry Della Fumma, The Big Idea
Advertising has always been a battle ground for creative people, fresh ideas, and revolutionary concepts. Many of those ideas have really changed the way we see the world. How we see things and use them and think about them. The art of the manipulation of our thoughts were not like they are now in days. Back in the day they were different, more serious, the ads were right to the point, then like a spark in the forest, it comes. Without warning someone out the blue comes and changes everything. But who are this people that have the bravery to come and challenge our thoughts and way of thinking?
Known as “the kid from Brooklyn” Jerry Della Femina is one of those men that helped revolutionize that era, and not only that, but he also was part of a different revolution…the Mad Men revolution.
He becomes a complete celebrity in the advertising society back in the 50th. He had a strong passion for adverting, and even a greater love for the money that came out of it.
His sense of humor and determination took him to higher places. From owning his own company “Della Femina & Partners” and handling important accounts for Izuzu, Meow Mix, and Pam Am among many others.
But what brings more attention to his career besides all of his great concept in advertisement is the book that he wrote back in the 60s: From Those Wonderful Folks Who Gave You Pearl Harbor. A title that was meant for a Japanese electronic company was use to name his book in where he portraits the life and adventures that someone in the add world back in that time would go through. He tells us from their irreverent sex life in the office to far out stunts to get the attention from companies to get their business. The good things and the bad things of being in the advertisement battle grounds or life style. And like he said in a interview:
"Let's face it: in advertising, you are paid more but you die younger," he says. "It's not very forgiving. Like sports stars, you're in it during your better years and then you're out looking for work."
Jerry Della Femina, http://www.guardian.co.uk/tv-and-radio/2010/jul/17/jerry-della-femina-mad-men
But now the advertising agencies are different from when he was in business, those old times are way gone but not forgotten. A really good portrait of how things were back in his time is being showed to a great detail in the TV series Mad Men. Here they portrait a life style base on the many stories found in Jerry Della Femina books. That goes to show you that even the old times have stories that will never die….especially if you promote them with a title to last!
Known as “the kid from Brooklyn” Jerry Della Femina is one of those men that helped revolutionize that era, and not only that, but he also was part of a different revolution…the Mad Men revolution.
He becomes a complete celebrity in the advertising society back in the 50th. He had a strong passion for adverting, and even a greater love for the money that came out of it.
His sense of humor and determination took him to higher places. From owning his own company “Della Femina & Partners” and handling important accounts for Izuzu, Meow Mix, and Pam Am among many others.
But what brings more attention to his career besides all of his great concept in advertisement is the book that he wrote back in the 60s: From Those Wonderful Folks Who Gave You Pearl Harbor. A title that was meant for a Japanese electronic company was use to name his book in where he portraits the life and adventures that someone in the add world back in that time would go through. He tells us from their irreverent sex life in the office to far out stunts to get the attention from companies to get their business. The good things and the bad things of being in the advertisement battle grounds or life style. And like he said in a interview:
"Let's face it: in advertising, you are paid more but you die younger," he says. "It's not very forgiving. Like sports stars, you're in it during your better years and then you're out looking for work."
Jerry Della Femina, http://www.guardian.co.uk/tv-and-radio/2010/jul/17/jerry-della-femina-mad-men
But now the advertising agencies are different from when he was in business, those old times are way gone but not forgotten. A really good portrait of how things were back in his time is being showed to a great detail in the TV series Mad Men. Here they portrait a life style base on the many stories found in Jerry Della Femina books. That goes to show you that even the old times have stories that will never die….especially if you promote them with a title to last!
Wednesday, July 21, 2010
BOC
Ever since a young age art has influence my life in many different ways. Multimedia has been a big part of not only who I am but how I see things. But I was unaware of this world even when it was right there in front of my nose.
Now I live learning about my passion my grates love of my life; Photography and graphic design. This two doors of arts have allowed me to enter a world that I had only dream of. Even now at my early stages of study, it has allowed me to learned so many wonderful skills that has me thinking about the saying "The sky is the limit.." and makes me realize that sky its really is the limit.
Photography has allowed me to show the world whit the eye of a lens, how I see life, people and the world that surrounds us but that it goes completely unnoticed. Invisible because of our conformation of what our eyes are use to see in our ordinary life.
I have been bless with grate opportunities that have allowed me to express and show the world the soul of a person's face, the warmth of a rising sun, and the pain and sadness of a tire soldier after long a battle.
Strong images that allows a rare look at what really matter in life, in existence. But I know that my skills can still be improve greatly.
Now I study graphic design to complement my photography. I was really surprise with all the thing that graphic design was involve with and all the possibilities that were open to my ability to express my self, colors, movement and my photography.
Soon when I finish my studies I will be able to create new and amazing pictures and composition using both my photography and designer skill to attract new costumers for a client. Create memorizing logos and images. And with hard work and always with an open mind even be able to own my own advertising company or studio.
Now I live learning about my passion my grates love of my life; Photography and graphic design. This two doors of arts have allowed me to enter a world that I had only dream of. Even now at my early stages of study, it has allowed me to learned so many wonderful skills that has me thinking about the saying "The sky is the limit.." and makes me realize that sky its really is the limit.
Photography has allowed me to show the world whit the eye of a lens, how I see life, people and the world that surrounds us but that it goes completely unnoticed. Invisible because of our conformation of what our eyes are use to see in our ordinary life.
I have been bless with grate opportunities that have allowed me to express and show the world the soul of a person's face, the warmth of a rising sun, and the pain and sadness of a tire soldier after long a battle.
Strong images that allows a rare look at what really matter in life, in existence. But I know that my skills can still be improve greatly.
Now I study graphic design to complement my photography. I was really surprise with all the thing that graphic design was involve with and all the possibilities that were open to my ability to express my self, colors, movement and my photography.
Soon when I finish my studies I will be able to create new and amazing pictures and composition using both my photography and designer skill to attract new costumers for a client. Create memorizing logos and images. And with hard work and always with an open mind even be able to own my own advertising company or studio.
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