Showing posts with label Final Project. Show all posts
Showing posts with label Final Project. Show all posts
Thursday, September 23, 2010
Thursday, September 9, 2010
Final Project 6: Analysis of Project in the Real World
Learning about advertising has never been this fun for me. I always have been a big fan of commercials, of how companies fight to get your attention every day. With this project I have come even closer than ever to that world of advertising. And it’s greater than I thought!
First you have square one, the big idea, and the hook that will bring everyone to your product. That part right there at the beginning of all is the most challenging. Trying to come up with simplicity in order to be different is an adventure itself.
It may seem somewhat easy to just blast out something and try to make a commercial out of it. But the truth is that is not that easy. I will admit that this project’s ads were somewhat of a challenge for me. From thinking of what project on the ad’s to actually doing it. Luckily had some support from my love ones, and the magic of working as a team made something frustrating in to something fun.
Working for a serious advertising company may be far from fun. But if any of the good fun I had appends on the real world of advertising, I can only imagine the great ideas and joy one could have from working as a team.
With all the work I put in, for being my first project of this kind I will like to say I did pretty good. If this was a real situation, and had the all the good stuff to make my ad’s I think I would have brought some good business to the company.
First you have square one, the big idea, and the hook that will bring everyone to your product. That part right there at the beginning of all is the most challenging. Trying to come up with simplicity in order to be different is an adventure itself.
It may seem somewhat easy to just blast out something and try to make a commercial out of it. But the truth is that is not that easy. I will admit that this project’s ads were somewhat of a challenge for me. From thinking of what project on the ad’s to actually doing it. Luckily had some support from my love ones, and the magic of working as a team made something frustrating in to something fun.
Working for a serious advertising company may be far from fun. But if any of the good fun I had appends on the real world of advertising, I can only imagine the great ideas and joy one could have from working as a team.
With all the work I put in, for being my first project of this kind I will like to say I did pretty good. If this was a real situation, and had the all the good stuff to make my ad’s I think I would have brought some good business to the company.
Final Project 5: Cretive Content
As I mention before, I will create some ads on the comic side of the vitamins. The age range that I am trying to get their busness doesn’t tent to have serious thoughts. They like to mess around, have fun, to know that having a healthy life style it will pay up the one and only thing we all want: the attention of the opposite sex.
As someone who trained with higher goals in mind, I know that many of the other people share another thing other than just the desire of a great body; they all have since of humor. After a workout the last thing I wanted to see was another person showing off their bodies and promoting they got it just by taking some made up supplement.
In this case, I use 3 separate models for my photo shoot. All of them wearing some type of shirt or sporting clothing to represent the average athlete. But what really stands out is the way the fruit and vegetables are being use. I wanted to show the miss use of our healthy foods in a way that will translate in to a thought of “is there any other way?” this referring on the easier way to take your fruits and vegetables.
One of the model is lying down with a sports shirt and with some mascara, and this goes to tell that someone like that should be playing sports and no a spa. The second one is someone buff, someone that should be playing but has a fruit basket on his head instead. And the last one is girl that its really annoyed that the fact that she has to hold an orange to get the vitamins that she need in order to have a complete work out.
All of this put together with the slogan: “Take your vitamins, seriously” gives the consumer a little refresher on the funny side, and in the right choice for their health supplements needs.
As someone who trained with higher goals in mind, I know that many of the other people share another thing other than just the desire of a great body; they all have since of humor. After a workout the last thing I wanted to see was another person showing off their bodies and promoting they got it just by taking some made up supplement.
In this case, I use 3 separate models for my photo shoot. All of them wearing some type of shirt or sporting clothing to represent the average athlete. But what really stands out is the way the fruit and vegetables are being use. I wanted to show the miss use of our healthy foods in a way that will translate in to a thought of “is there any other way?” this referring on the easier way to take your fruits and vegetables.
One of the model is lying down with a sports shirt and with some mascara, and this goes to tell that someone like that should be playing sports and no a spa. The second one is someone buff, someone that should be playing but has a fruit basket on his head instead. And the last one is girl that its really annoyed that the fact that she has to hold an orange to get the vitamins that she need in order to have a complete work out.
All of this put together with the slogan: “Take your vitamins, seriously” gives the consumer a little refresher on the funny side, and in the right choice for their health supplements needs.
Final Project 4: Promotion
For the promotion of Centrum I have created several pictures, but that in the end will only be a set of 3. I will like to convert them in to ads that we can put inside a gym right near the exit. That way it will be burned in to their memories as soon as they finish a good work out.
It will be also great to implement them in to health magazines. They are many of these magazines out there, but they concentrate mostly on developing muscle or losing wait. But Centrum is way different from all of those products, even if Centrum has several of the nutrition properties of the many other products that may actually scare the consumers from taking them, our multivitamins actually promotes just what everyone is looking for: good health.
Now there is something that most people do not put in to account. Many of the body builders started from cero at some point. Even when they were thinking about getting great and big bodies, they all realize that that will not happened if they did not fallow a healthy diet. They will not achieve this by just taking huge intakes of wheat, no, they were going to do so first by taking vitamins.
That’s why my ad will be a greater hit, following the advice of the book:
“Advertising involves creative problems solving. If your idea is creative and doesn’t solve the problem, it’s not an effective ad”
Advertising by design, Chap. 3 Pg50
Centrum is the one and only that will rise from the other competitors, because everyone starts from square one, and Centrum is here to help them to jump start there day. The ads will reflect all of this; they will show how important it is to have this type of vitamins in their daily diet. Also, small ads on the pharmacy or drug stores will help steer the consumer attention to the right choice, to our product.
It will be also great to implement them in to health magazines. They are many of these magazines out there, but they concentrate mostly on developing muscle or losing wait. But Centrum is way different from all of those products, even if Centrum has several of the nutrition properties of the many other products that may actually scare the consumers from taking them, our multivitamins actually promotes just what everyone is looking for: good health.
Now there is something that most people do not put in to account. Many of the body builders started from cero at some point. Even when they were thinking about getting great and big bodies, they all realize that that will not happened if they did not fallow a healthy diet. They will not achieve this by just taking huge intakes of wheat, no, they were going to do so first by taking vitamins.
That’s why my ad will be a greater hit, following the advice of the book:
“Advertising involves creative problems solving. If your idea is creative and doesn’t solve the problem, it’s not an effective ad”
Advertising by design, Chap. 3 Pg50
Centrum is the one and only that will rise from the other competitors, because everyone starts from square one, and Centrum is here to help them to jump start there day. The ads will reflect all of this; they will show how important it is to have this type of vitamins in their daily diet. Also, small ads on the pharmacy or drug stores will help steer the consumer attention to the right choice, to our product.
Final Project 3: The Big Idea
The multivitamins industry has more than just a few competitors. I liked I talked about it before, One-a-day is the strongest product out there that gives Centrum a run for its money. But even when they promote the same type of benefits on their products, Centrum will be promoted in to a more direct audience….the average Joe in the gym.
How has not gone through some point in life and wonder about their health, physique or even the thought of how they look? That will be everybody, but Centrum does not promote lost wait. What it does promote is health. Now when someone wants to achieved the above goals, they don’t think immediately about supplements. No, they think about going out to the park, routines, they thing about the gym!
Like George Lois said: “…to grab the viewer’s and reader’s attention via clean and evocative cause-and-effect concepts…”
Advertising by Design, Chap. 1 Pg8
And that’s what I plant to do. This is where the aim is: Ads with a hint of comedy. Now why this route? Well when one goes endless hours at the gym they don’t want to know that all that time will go to waste as soon as they hit the doors and they find a Mc Donals. There is no more greater relief that to know that all that hard work will continue add on with a healthy diet and Centrum will be there to assist with that.
Compare with One-a-Day, Centrum will try not to focus on the idea of divide gender type supplements. It will generalize with its main products, that way it will reach all potential consumers. Now, the comedy on the propose ad will alleviate the stress that we all go through when at the gym, since it is there were the ads will concentrated on. Not with the idea of replacing the main slogan, but to assist it, I have come up with a slogan to come with the ads: “Take your vitamins, seriously!” and that’s the Big Idea.
How has not gone through some point in life and wonder about their health, physique or even the thought of how they look? That will be everybody, but Centrum does not promote lost wait. What it does promote is health. Now when someone wants to achieved the above goals, they don’t think immediately about supplements. No, they think about going out to the park, routines, they thing about the gym!
Like George Lois said: “…to grab the viewer’s and reader’s attention via clean and evocative cause-and-effect concepts…”
Advertising by Design, Chap. 1 Pg8
And that’s what I plant to do. This is where the aim is: Ads with a hint of comedy. Now why this route? Well when one goes endless hours at the gym they don’t want to know that all that time will go to waste as soon as they hit the doors and they find a Mc Donals. There is no more greater relief that to know that all that hard work will continue add on with a healthy diet and Centrum will be there to assist with that.
Compare with One-a-Day, Centrum will try not to focus on the idea of divide gender type supplements. It will generalize with its main products, that way it will reach all potential consumers. Now, the comedy on the propose ad will alleviate the stress that we all go through when at the gym, since it is there were the ads will concentrated on. Not with the idea of replacing the main slogan, but to assist it, I have come up with a slogan to come with the ads: “Take your vitamins, seriously!” and that’s the Big Idea.
Final Project 2: Competitive Analyses
In the field of multivitamins, there are two that stand out in the market: Centrum and One-a-day. Even when both of the products promote several benefits to the consumer, with also similar ingredients, they are also very different from each other.
One of the mayor differences from Centrum and One-a-day is that Centrum is aim at all types of consumer, while the One-a-day it is known to have its product divided for the male and female gender. It is obvious that concentrating the on one type of gender dives the whole market that there is for multivitamins. But Centrum does not do that, it makes its product aim at a over-all consumers.
Centrum has always had the majority of the market because of this. Also what helped bust up their sales was the catchy slogan “….From A to Zinc.” While One-a-day only has their product as their slogan, the disadvantage on the market looks big. Never the less, a very powerful slogan that has allowed it to stay strong on the market.
Another thing that helps Centrum in the industry of vitamins is that it has established itself as a more serious competitor. While One-a-day sounds more like they are trying very hard to appeal to different type of ages and genders. And even in that case, Centrum has provided the same option by also creating a split market for men and women vitamins with a better consumer approval rate. And only that, while One-a-day have several options from vitamins for pregnant women to try to appeal to teenagers, does not focus to a more serious issue that it is Cardio vascular issues like Centrum does with Centrum: Cardio; A product focus also at men a women.
The whole project need to be focus on this major areas, the brain storming has hard considering the one of the facts that they show in the book “Advertising by Design”, Chapter 3. Pg 51. Were it tells us that: “all ideas, from logical to absurd, are encourage” which make my decision even harder since I still don’t know how to focus this project.
At the end, both afford several options for all ages, but at the end of the day, this multivitamins juggenaut are judge by the consumer, and both of them share a good piece of the market. Centrum being on the top of the list!
One of the mayor differences from Centrum and One-a-day is that Centrum is aim at all types of consumer, while the One-a-day it is known to have its product divided for the male and female gender. It is obvious that concentrating the on one type of gender dives the whole market that there is for multivitamins. But Centrum does not do that, it makes its product aim at a over-all consumers.
Centrum has always had the majority of the market because of this. Also what helped bust up their sales was the catchy slogan “….From A to Zinc.” While One-a-day only has their product as their slogan, the disadvantage on the market looks big. Never the less, a very powerful slogan that has allowed it to stay strong on the market.
Another thing that helps Centrum in the industry of vitamins is that it has established itself as a more serious competitor. While One-a-day sounds more like they are trying very hard to appeal to different type of ages and genders. And even in that case, Centrum has provided the same option by also creating a split market for men and women vitamins with a better consumer approval rate. And only that, while One-a-day have several options from vitamins for pregnant women to try to appeal to teenagers, does not focus to a more serious issue that it is Cardio vascular issues like Centrum does with Centrum: Cardio; A product focus also at men a women.
The whole project need to be focus on this major areas, the brain storming has hard considering the one of the facts that they show in the book “Advertising by Design”, Chapter 3. Pg 51. Were it tells us that: “all ideas, from logical to absurd, are encourage” which make my decision even harder since I still don’t know how to focus this project.
At the end, both afford several options for all ages, but at the end of the day, this multivitamins juggenaut are judge by the consumer, and both of them share a good piece of the market. Centrum being on the top of the list!
Final Project 1 Centrum: Take your vitamins, seriously!
What has caught my eye for this project is the product “Centrum”. A multivitamin that promotes to have all of the vitamins essential for one’s good health. This product is aimed at much older audience. My goal to take down that bar just a notch. Make it a bit more appealing for a more younger market that I usually sells to.
Centrum already has a very catchy slogan: From A to Z. Meaning that has all the vitamins that one need raging from vitamins A to the letter Z for the nutrient latter. The only way I am going to accomplish to lower the bar to a different audience is by changing or adding a new one. Whit the help of a photo ad campaign I will try to use the phrase: Take your vitamins, seriously. By this I am trying to imply that there are many other ways to take your fruits, from which is commonly known to be rich in vitamins and is how most people consume them, and show them that there is no better way to have that intake but by consuming Centrum for a better and healthier life style.
I came with that conclusion with the help of many years on the wait training programs that have taken during my military life. A Healthy diet is extremely important for successful training and the getting the most of your training. But younger people do not put attention to this little fact that have a huge impact in their buddy building goals. Most of them think that taking high protein supplements are going to help them achieved that goal, when in reality they just need that healthy supplement. And comedy will allow me to attract that audience by using “ Take your vitamins, seriously” and making them more appealing and come more familiar with the product with simplicity that could deliver a much better result that average Flintstones vitamins.
Centrum already has a very catchy slogan: From A to Z. Meaning that has all the vitamins that one need raging from vitamins A to the letter Z for the nutrient latter. The only way I am going to accomplish to lower the bar to a different audience is by changing or adding a new one. Whit the help of a photo ad campaign I will try to use the phrase: Take your vitamins, seriously. By this I am trying to imply that there are many other ways to take your fruits, from which is commonly known to be rich in vitamins and is how most people consume them, and show them that there is no better way to have that intake but by consuming Centrum for a better and healthier life style.
I came with that conclusion with the help of many years on the wait training programs that have taken during my military life. A Healthy diet is extremely important for successful training and the getting the most of your training. But younger people do not put attention to this little fact that have a huge impact in their buddy building goals. Most of them think that taking high protein supplements are going to help them achieved that goal, when in reality they just need that healthy supplement. And comedy will allow me to attract that audience by using “ Take your vitamins, seriously” and making them more appealing and come more familiar with the product with simplicity that could deliver a much better result that average Flintstones vitamins.
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