EOC Week 3: Tobbaco Add

Every day that we outside going about, we get surrounded by adds that try to motivate or encourage the purchase of their products. One of those big companies that compete for our attention is the tobacco companies.

In this add from the 50’s made for Chesterfield tobacco company they use a very popular actress of that decade: Lucille Ball.

Chesterfield in this add is try to solve a very common problem: How to appeal to a very under seen market. At time the women earned their very famous title “House Wife” by doing exactly that, spending most of the time at home, attending kids and house shores while the husband when to work and bring the bread and butter. They road that Chesterfield took was the one thing that house wife did when not attending the many thing that they occupied their mind on, and that was TV, and using a very popular character from a very well seen show will hit the spot.

As I said before, the strategy was to get the female population to grab a cigarette that will fit them. Give them style and uniqueness as women. So we see the ever popular actress Lucille Belle holding a cigarette and claiming that “Chesterfield is her cigarette” This becomes very appealing since is a character that all women and that time could relate to.

The depiction of Lucille Belle saying to the public that there is no other cigarette made exactly for you but Chesterfield is intended to tell the receiving public that if you really want to be as sophisticated like her, that’s the cigarette YOU need to smoke.

In the Chesterfield knew their audience very well, House Wife looked up to the TV stars of that ear. Seeing their favorite shows while the husband was away gave them the opportunity to relax and experience a reality outside their own four walls. Given them an illusion that a cigarette that was preferred by their favorite actor or actress will get them closer to that glamor that they seen every day on their TV.

So the goal was obvious. To use a famous star that every women was familiar and offer them that illusion, that since that they took could share that fame and glamor that Lucille Belle enjoyed. A female they could relate to. And Chesterfield and their advertisers hit the nail when they were endorsed by Lucille, because like the show says “I love Lucy”, and they sure did love her…

EOC Week 2: Ethics in Comercials

The video game world has been always center of hard critic for their methods of promoting their games. But one of all of the stands out more than other in the past. Its known as the “X Box 360 shooting commercial”

The commercial is trying to depict a shooting game online, and try to get consumers to become more active online gaming. But the theme of the commercial is not what became so controversial, but how they actually depicted the interaction, by having a lot people fake shooting each other.

A men walks on what it seem to be a subway station when he gets some uncomfortable looks from a stranger, then the last thing you know one of them fakes on pointing a gun at the other person as a sign of hostility. This creates a chain reaction by making everyone in the subway to start pointing their hands in a shape of a gun and pointing it at the closes person to them. As soon as one of the originators fakes to shoot and kill the other men, a Mexican stand-of begins. The add starts showing a mass of people killing each other with their hands as shape of a gun.

The commercial was banned for obvious reasons. Even though the goal was to attract more interaction with online games, the public view this as a very violent commercial, given young viewers a scenario were “fake killing” could be fun.

I had been playing games ever since I remember. Games themes and interactions does not really affect how can I distinguish fantasy from reality. But today kids are more technologically savvy and have more access to multimedia that can actually influence their view of reality even before they are expose to video games. At least with video games the parents have more control of they let their kids to have at home and be able to monitor them. But with multimedia, advertisement and other ways of communications there is no way to have a precise control of what the kids are viewing. And this commercial is one of many commercial that have been taken away from the eyes of young minds.

BOC

Ever since a young age art has influence my life in many different ways. Multimedia has been a big part of not only who I am but how I see things. But I was unaware of this world even when it was right there in front of my nose.

Now I live learning about my passion my grates love of my life; Photography and graphic design. This two doors of arts have allowed me to enter a world that I had only dream of. Even now at my early stages of study, it has allowed me to learned so many wonderful skills that has me thinking about the saying "The sky is the limit.." and makes me realize that sky its really is the limit.

Photography has allowed me to show the world whit the eye of a lens, how I see life, people and the world that surrounds us but that it goes completely unnoticed. Invisible because of our conformation of what our eyes are use to see in our ordinary life.

I have been bless with grate opportunities that have allowed me to express and show the world the soul of a person's face, the warmth of a rising sun, and the pain and sadness of a tire soldier after long a battle.

Strong images that allows a rare look at what really matter in life, in existence. But I know that my skills can still be improve greatly.

Now I study graphic design to complement my photography. I was really surprise with all the thing that graphic design was involve with and all the possibilities that were open to my ability to express my self, colors, movement and my photography.

Soon when I finish my studies I will be able to create new and amazing pictures and composition using both my photography and designer skill to attract new costumers for a client. Create memorizing logos and images. And with hard work and always with an open mind even be able to own my own advertising company or studio.

EOC Week 1: VW Lemon

In the early 60s Europe hold the quality standard when talking about the vehicle industry. German engineering was known for their high motors performance and did a great campaign “The ad featured a black and white photo of the Volkswagen Beetle with the word “Lemon” in bold san serif font… that proclaims that this particular car was rejected… because of a blemish on the chrome piece of the glove box. The ad goes on to describe the rigorous inspection process…” (http://www.writingfordesigners.com/?p=1731)

The advertising campaign was a great hit in America the aim of creating something different was later seen as a very important mark in the history of advertising. “Volkswagen changed the course of advertising in 1962 with the “Lemon” ad. The DDB ad agency pioneered the collaboration of the art director and the copywriter to create an ad with humor. The ads were constructed to create a disconnected juxtaposition between the image and the words that created humor for the discerning viewer.”(http://designhistorylab.com/?p=1755)

”In order to introduce the Beetle to the U.S. market, Volkswagen hired Doyle Dane Bernbach (DDB) ad agency. The advertising campaign for Volkswagen Beetle, created by DDB, perfectly positioned the product and won the hearts and minds of the masses.” (http://www.syl.com/bc/advertisingcampaignforvolkswagenbeetletheno1advertisingcampaignofthecentury.html)

This was well accepted by the American viewer and was also consider as landmark well stablish by DDB in the advertising field also the era also known as “..Creative Revolution. “ As mention the two more recognize images that were posted on the different media was the pictures of the Volkswagen vichles with the titles of: "Think Small," and "Lemon," and other self-deprecating headlines presented the Beetle in an offbeat manner and afforded an opportunity to make things right with honest, explanatory body copy.” (http://www.designhistory.org/advertising_fall_08.html) After that the whole industry change, making advertising companies think and generate bigger and better ideas allowing the current race of originality.