The video game world has been always center of hard critic for their methods of promoting their games. But one of all of the stands out more than other in the past. Its known as the “X Box 360 shooting commercial”
The commercial is trying to depict a shooting game online, and try to get consumers to become more active online gaming. But the theme of the commercial is not what became so controversial, but how they actually depicted the interaction, by having a lot people fake shooting each other.
A men walks on what it seem to be a subway station when he gets some uncomfortable looks from a stranger, then the last thing you know one of them fakes on pointing a gun at the other person as a sign of hostility. This creates a chain reaction by making everyone in the subway to start pointing their hands in a shape of a gun and pointing it at the closes person to them. As soon as one of the originators fakes to shoot and kill the other men, a Mexican stand-of begins. The add starts showing a mass of people killing each other with their hands as shape of a gun.
The commercial was banned for obvious reasons. Even though the goal was to attract more interaction with online games, the public view this as a very violent commercial, given young viewers a scenario were “fake killing” could be fun.
I had been playing games ever since I remember. Games themes and interactions does not really affect how can I distinguish fantasy from reality. But today kids are more technologically savvy and have more access to multimedia that can actually influence their view of reality even before they are expose to video games. At least with video games the parents have more control of they let their kids to have at home and be able to monitor them. But with multimedia, advertisement and other ways of communications there is no way to have a precise control of what the kids are viewing. And this commercial is one of many commercial that have been taken away from the eyes of young minds.
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