EOC Week 7: Exciting Ad x 4

I was looking for ads and I found this one that I really like and I believe is a strong and exiting ad:
Reasons:



1: The composition is great.
2: Using asymmetrical Balance, and having the black background and the intense red as a foreground, it forces to pay more attention at the main figure.
3: It also shows great use of the positive and negative space in order to show a silhouette of a woman wearing a dress and in the edges what it’s really made of…paint!
4: Rhythm, it shows lots of movement as the paint seems to come out of the bucket.

EOC Final Product: First Thoughts

I think I am going to focus my idea on vitamins. This product will allow me to use tons of information. Another thing is that vitamins are incredibly appealing to a much mature population. By combining mediocre or comic ways of having fruits and vegetables and comparing them with the simple way of just taking small vitamins, I can promote the use of the vitamin product instead of the depicted image.

As a mention before I will use comedy to lure the audience to the product. Allowing the consumer to think that there is no better way about taking vitamins but to buy the product that will be presented. I most likely be using Centrum as my main product.

EOC Week 6: Make'em Laugh

Yes, I finally get to talk about the subject that I love the most of advertising: Comedy! A today I will use one of my favorite commercial of all time. Now will admit that even I have a soft spot for comic commercials, the reason I love this one is because it actually worked on me. This commercial that I first saw while going to the movies during my high school has made addicted to always try to purchase this darn product (by the soda is not that bad, I am just upset that is not more widely distributed on stores. As I said I really like this drink!)

The commercial is for the Vault Soda drink witch marketed their product to be one of the first combination of Soda and Energy drink. By personal experience I can tell you that it really works, but that is beside the point. In the commercial we see the typical couple relaxing on the beach, when the skinny boy friend decides to get a drink for both of them. Not long after he gets to the bar a more masculine and attractive man approaches the girl and try to show off by given her a pearl necklace.

For any guy this is mayor “No-Go” and definitely not for the boy friend. When all of a sudden that narrator start speaking as to motivate or instigate him to take action. The bartender then, forgetting completely of the drinks he just asked for, gives him the mighty Vault!

As soon as he drinks Vault he gets the straight and motivation to reclaim what is his. The skinny guy takes firm action by taking a boat to the middle of the ocean were device many things to obtain the so much desire prize: no one pearl….but WHOLE OCEAN OF PEARLS!!!!

This commercial is one of several commercial for Vault. And all of them have that comedy theme making the average Joe become incredibly productive and ingenious when it comes to achieve goal. Another thing that I love is the motivation and emphasis of the narrator or instigator as ever you wish to see him. But in any case, definitely one of my favorite ones!!!

EOC: Ad Categories

Hi there, today i get to talk about different type of add categories, so hope you like the examples that i picked!

Fantasy:
In here we have the old time super hero flying on the sky. We all now what that great "S" represents...is Superman. But wait he brought a friend with him....is that Milk!!!

Yes sir, in this ad the milk company is using a well know American icon and showing us how he really gets all of his powers and that is by drinking milk.

I think its a great example of Fantasy Ad, for the simple reason that is very, very cool. It really makes you want to drink mil, and creates an idea that by doing so, you can also become a superman, just like your hero!



Adventures and Differentiation:
This one I really like. Some times you there sitting on your couch thinking what to do. Most people will start thinking about going out, but were? well the answer is not that easy when you been all over town already....but what about whats out side your town, heck what about whats out side your own country.

People don't really realize how important it it to travel, to learned from new cultures and languages. Meet new people with different life styles so different from ours, and even the way they look at life. Those awesome places that only in dreams we there to see.

This ad not only tells you to go and visit a new place, but that you have the whole entire world around you to discover!




Image or Lifestyle:
Who does not like to smell good? well every likes to smell nice. No one likes to be rejected because of their natural aroma....but how about this, not only will you prevent rejection but you will fill with so much attention that you will feel like a rock star!

Well this add for CK shows you just that. The opposite of rejection or alienagion from not smelling savy, and what is that? Attention, loots of attetion. The use of that people dressed for night out in the town inplies party, a social and way life that one could desire....but just make sure to were the cologne.

EOC: Bob Isherwood

Bob Isherwood it’s a very well know and talented artists that have numerous award for his unlikeness and vision on the advertisement industry. Australian born Isherwood has work for over 12years for the advertisement firm Saatchi & Saatchi as a the World Wide Director for the company, and in later years retire from.

He’s talent has earned him very rare awards like the Golden lion ward at international Advertising Festival. He was also awarded the British Design and Art Direction gold award, a presticius award that only very few people have been awarded to.

Isherwood has work for Saatchi since 1986 and just recently left the company this past November 2008 to find a new path for himself. When he left he said:

"For the past 12 years I've been focused on the reinvention of Saatchi & Saatchi," he told Ad Age from his home in Miami. "Now I've reached a point where I feel a need to reinvent myself."
http://creativity-online.com/news/bob-isherwood-leaves-saatchi/132362

But great sadness but yet happy to be able to work with such a creative mind, Kevin Roberts CEO of the firm, said goodbye to his old friend:

"This has been brewing for a year," he said. "Bob's a restless creative guy. We've been privileged to have him for the best part of 20 years…But he has lots of juice left, he's not just going to wonder into the darkness, and he felt he needed to explore that… and while I'm really excited for him, I'm devastated too."
http://creativity-online.com/news/bob-isherwood-leaves-saatchi/132362

His works are worldwide recognize. Among all of his works he had the pleasure to work for great companies such as Toyota, were he was the World Creative Director and responsible for the lunch of the Toyota‘s Prius.

"Bob Isherwood embodies a professional and personal tradition of creative leadership, integrity and dedication to great ideas that make a difference"
Ami Brophy, executive director, Clio Awards,
http://designtaxi.com/news/6946/Clio-Awards-Honors-Bob-Isherwood-With-2007-Lifetime-Achievement/

Here are some the old and new ads that from Mr. Isherwood former firm Saatchi & Saatchi:

BOC: Jerry Della Fumma, The Big Idea

Advertising has always been a battle ground for creative people, fresh ideas, and revolutionary concepts. Many of those ideas have really changed the way we see the world. How we see things and use them and think about them. The art of the manipulation of our thoughts were not like they are now in days. Back in the day they were different, more serious, the ads were right to the point, then like a spark in the forest, it comes. Without warning someone out the blue comes and changes everything. But who are this people that have the bravery to come and challenge our thoughts and way of thinking?

Known as “the kid from Brooklyn” Jerry Della Femina is one of those men that helped revolutionize that era, and not only that, but he also was part of a different revolution…the Mad Men revolution.

He becomes a complete celebrity in the advertising society back in the 50th. He had a strong passion for adverting, and even a greater love for the money that came out of it.

His sense of humor and determination took him to higher places. From owning his own company “Della Femina & Partners” and handling important accounts for Izuzu, Meow Mix, and Pam Am among many others.

But what brings more attention to his career besides all of his great concept in advertisement is the book that he wrote back in the 60s: From Those Wonderful Folks Who Gave You Pearl Harbor. A title that was meant for a Japanese electronic company was use to name his book in where he portraits the life and adventures that someone in the add world back in that time would go through. He tells us from their irreverent sex life in the office to far out stunts to get the attention from companies to get their business. The good things and the bad things of being in the advertisement battle grounds or life style. And like he said in a interview:

"Let's face it: in advertising, you are paid more but you die younger," he says. "It's not very forgiving. Like sports stars, you're in it during your better years and then you're out looking for work."
Jerry Della Femina, http://www.guardian.co.uk/tv-and-radio/2010/jul/17/jerry-della-femina-mad-men

But now the advertising agencies are different from when he was in business, those old times are way gone but not forgotten. A really good portrait of how things were back in his time is being showed to a great detail in the TV series Mad Men. Here they portrait a life style base on the many stories found in Jerry Della Femina books. That goes to show you that even the old times have stories that will never die….especially if you promote them with a title to last!