Thursday, August 5, 2010

EOC: Bob Isherwood

Bob Isherwood it’s a very well know and talented artists that have numerous award for his unlikeness and vision on the advertisement industry. Australian born Isherwood has work for over 12years for the advertisement firm Saatchi & Saatchi as a the World Wide Director for the company, and in later years retire from.

He’s talent has earned him very rare awards like the Golden lion ward at international Advertising Festival. He was also awarded the British Design and Art Direction gold award, a presticius award that only very few people have been awarded to.

Isherwood has work for Saatchi since 1986 and just recently left the company this past November 2008 to find a new path for himself. When he left he said:

"For the past 12 years I've been focused on the reinvention of Saatchi & Saatchi," he told Ad Age from his home in Miami. "Now I've reached a point where I feel a need to reinvent myself."
http://creativity-online.com/news/bob-isherwood-leaves-saatchi/132362

But great sadness but yet happy to be able to work with such a creative mind, Kevin Roberts CEO of the firm, said goodbye to his old friend:

"This has been brewing for a year," he said. "Bob's a restless creative guy. We've been privileged to have him for the best part of 20 years…But he has lots of juice left, he's not just going to wonder into the darkness, and he felt he needed to explore that… and while I'm really excited for him, I'm devastated too."
http://creativity-online.com/news/bob-isherwood-leaves-saatchi/132362

His works are worldwide recognize. Among all of his works he had the pleasure to work for great companies such as Toyota, were he was the World Creative Director and responsible for the lunch of the Toyota‘s Prius.

"Bob Isherwood embodies a professional and personal tradition of creative leadership, integrity and dedication to great ideas that make a difference"
Ami Brophy, executive director, Clio Awards,
http://designtaxi.com/news/6946/Clio-Awards-Honors-Bob-Isherwood-With-2007-Lifetime-Achievement/

Here are some the old and new ads that from Mr. Isherwood former firm Saatchi & Saatchi:





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