Advertising has always been a battle ground for creative people, fresh ideas, and revolutionary concepts. Many of those ideas have really changed the way we see the world. How we see things and use them and think about them. The art of the manipulation of our thoughts were not like they are now in days. Back in the day they were different, more serious, the ads were right to the point, then like a spark in the forest, it comes. Without warning someone out the blue comes and changes everything. But who are this people that have the bravery to come and challenge our thoughts and way of thinking?
Known as “the kid from Brooklyn” Jerry Della Femina is one of those men that helped revolutionize that era, and not only that, but he also was part of a different revolution…the Mad Men revolution.
He becomes a complete celebrity in the advertising society back in the 50th. He had a strong passion for adverting, and even a greater love for the money that came out of it.
His sense of humor and determination took him to higher places. From owning his own company “Della Femina & Partners” and handling important accounts for Izuzu, Meow Mix, and Pam Am among many others.
But what brings more attention to his career besides all of his great concept in advertisement is the book that he wrote back in the 60s: From Those Wonderful Folks Who Gave You Pearl Harbor. A title that was meant for a Japanese electronic company was use to name his book in where he portraits the life and adventures that someone in the add world back in that time would go through. He tells us from their irreverent sex life in the office to far out stunts to get the attention from companies to get their business. The good things and the bad things of being in the advertisement battle grounds or life style. And like he said in a interview:
"Let's face it: in advertising, you are paid more but you die younger," he says. "It's not very forgiving. Like sports stars, you're in it during your better years and then you're out looking for work."
Jerry Della Femina, http://www.guardian.co.uk/tv-and-radio/2010/jul/17/jerry-della-femina-mad-men
But now the advertising agencies are different from when he was in business, those old times are way gone but not forgotten. A really good portrait of how things were back in his time is being showed to a great detail in the TV series Mad Men. Here they portrait a life style base on the many stories found in Jerry Della Femina books. That goes to show you that even the old times have stories that will never die….especially if you promote them with a title to last!
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