What has caught my eye for this project is the product “Centrum”. A multivitamin that promotes to have all of the vitamins essential for one’s good health. This product is aimed at much older audience. My goal to take down that bar just a notch. Make it a bit more appealing for a more younger market that I usually sells to.
Centrum already has a very catchy slogan: From A to Z. Meaning that has all the vitamins that one need raging from vitamins A to the letter Z for the nutrient latter. The only way I am going to accomplish to lower the bar to a different audience is by changing or adding a new one. Whit the help of a photo ad campaign I will try to use the phrase: Take your vitamins, seriously. By this I am trying to imply that there are many other ways to take your fruits, from which is commonly known to be rich in vitamins and is how most people consume them, and show them that there is no better way to have that intake but by consuming Centrum for a better and healthier life style.
I came with that conclusion with the help of many years on the wait training programs that have taken during my military life. A Healthy diet is extremely important for successful training and the getting the most of your training. But younger people do not put attention to this little fact that have a huge impact in their buddy building goals. Most of them think that taking high protein supplements are going to help them achieved that goal, when in reality they just need that healthy supplement. And comedy will allow me to attract that audience by using “ Take your vitamins, seriously” and making them more appealing and come more familiar with the product with simplicity that could deliver a much better result that average Flintstones vitamins.
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