I have spent a long time studding advertisement. How many commercials work and the impact that they have on us. Then you go back a few steps and you learned how all those idea came to be. The people and their views. Their feelings and what they stand for. Soon after you realize that how much their ideas, philosophies and values have done such an impact that you can feel extremely related either with the product they helped to advertise or the artist its self.
This is something the ad companies look for. Their well deserve goal: your interest and attention. And not only that, you feel amaze of the great creativity these people have. They have managed to catch your attention and some time you even want to congratulate them for that.
As an artist you feel appreciated. Your work has impacted someone. Your idea that was exploding to come out of your head now wonders in the mind of thousand that were exposed to your work. Now that’s a great feeling of accomplishment. And then the next thing you know, you have huge check in your pocket, and you have no idea where it came from and the only reason that you know its yours is because it has your name on it.
The great rewards of hard work. All of them want them, but very few gets them. Your work did not only brought you fame as a talented artist, but it also brought fortune to you and your client. That is what “art serving capitalism” is all about. Allowing your art to help your client achieve their goals. And with great success, comes big rewards.
I am a strong believer that one should be proud of their work that you do and should get all the credit that you deserve. But then something pops to mind, a phrase that a very wise men thought has I grew up:
“Once you find a job that you love…..you will never have to work again.”
Jose Ortiz, my father.
In other words, just do the what you love and the rewards will come to you all by them self. As I said, its good when people appreciate your work, but it’s even better when you get pay for something that you love doing, and would have done it for free.
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