So for my project I will be concentrating on the product Centrum. It’s a vitamin supplement that gives all the nutrition that one’s body needs. Base on the what we just learned from chapter 8, I will be using the visual concept ad.
One of the ideas given on the book came from Denise M. Anderson, DMA, New Jersey. She explains to make choices for our ads “to be appropriate to [your] project objectives (client, market, period, etc)” Centrum has always focus on the health side and focus on a much mature audience. My plan is to use visual, for example photography, to focus the product to a much younger audience that it commonly focuses their sales to. This would be accomplish by keeping the idea of nutrition, but presenting another not so appealing or miss use of alternative options of the consumption of the vitamins compare with convenience of just taking Centrum.
Also let us not forget about the font type. An advice given by Steven Brower, Print magazine, New York, has also change the layout of what I had plan for the photo campaign. “Never, ever, ever stretch type. It distorts the letter forms, creating thin verticals and thick horizontals, among other ghastly things.”
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