Final Project 2: Competitive Analyses

In the field of multivitamins, there are two that stand out in the market: Centrum and One-a-day. Even when both of the products promote several benefits to the consumer, with also similar ingredients, they are also very different from each other.
One of the mayor differences from Centrum and One-a-day is that Centrum is aim at all types of consumer, while the One-a-day it is known to have its product divided for the male and female gender. It is obvious that concentrating the on one type of gender dives the whole market that there is for multivitamins. But Centrum does not do that, it makes its product aim at a over-all consumers.
Centrum has always had the majority of the market because of this. Also what helped bust up their sales was the catchy slogan “….From A to Zinc.” While One-a-day only has their product as their slogan, the disadvantage on the market looks big. Never the less, a very powerful slogan that has allowed it to stay strong on the market.
Another thing that helps Centrum in the industry of vitamins is that it has established itself as a more serious competitor. While One-a-day sounds more like they are trying very hard to appeal to different type of ages and genders. And even in that case, Centrum has provided the same option by also creating a split market for men and women vitamins with a better consumer approval rate. And only that, while One-a-day have several options from vitamins for pregnant women to try to appeal to teenagers, does not focus to a more serious issue that it is Cardio vascular issues like Centrum does with Centrum: Cardio; A product focus also at men a women.
The whole project need to be focus on this major areas, the brain storming has hard considering the one of the facts that they show in the book “Advertising by Design”, Chapter 3. Pg 51. Were it tells us that: “all ideas, from logical to absurd, are encourage” which make my decision even harder since I still don’t know how to focus this project.
At the end, both afford several options for all ages, but at the end of the day, this multivitamins juggenaut are judge by the consumer, and both of them share a good piece of the market. Centrum being on the top of the list!