For the promotion of Centrum I have created several pictures, but that in the end will only be a set of 3. I will like to convert them in to ads that we can put inside a gym right near the exit. That way it will be burned in to their memories as soon as they finish a good work out.
It will be also great to implement them in to health magazines. They are many of these magazines out there, but they concentrate mostly on developing muscle or losing wait. But Centrum is way different from all of those products, even if Centrum has several of the nutrition properties of the many other products that may actually scare the consumers from taking them, our multivitamins actually promotes just what everyone is looking for: good health.
Now there is something that most people do not put in to account. Many of the body builders started from cero at some point. Even when they were thinking about getting great and big bodies, they all realize that that will not happened if they did not fallow a healthy diet. They will not achieve this by just taking huge intakes of wheat, no, they were going to do so first by taking vitamins.
That’s why my ad will be a greater hit, following the advice of the book:
“Advertising involves creative problems solving. If your idea is creative and doesn’t solve the problem, it’s not an effective ad”
Advertising by design, Chap. 3 Pg50
Centrum is the one and only that will rise from the other competitors, because everyone starts from square one, and Centrum is here to help them to jump start there day. The ads will reflect all of this; they will show how important it is to have this type of vitamins in their daily diet. Also, small ads on the pharmacy or drug stores will help steer the consumer attention to the right choice, to our product.
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