As I mention before, I will create some ads on the comic side of the vitamins. The age range that I am trying to get their busness doesn’t tent to have serious thoughts. They like to mess around, have fun, to know that having a healthy life style it will pay up the one and only thing we all want: the attention of the opposite sex.
As someone who trained with higher goals in mind, I know that many of the other people share another thing other than just the desire of a great body; they all have since of humor. After a workout the last thing I wanted to see was another person showing off their bodies and promoting they got it just by taking some made up supplement.
In this case, I use 3 separate models for my photo shoot. All of them wearing some type of shirt or sporting clothing to represent the average athlete. But what really stands out is the way the fruit and vegetables are being use. I wanted to show the miss use of our healthy foods in a way that will translate in to a thought of “is there any other way?” this referring on the easier way to take your fruits and vegetables.
One of the model is lying down with a sports shirt and with some mascara, and this goes to tell that someone like that should be playing sports and no a spa. The second one is someone buff, someone that should be playing but has a fruit basket on his head instead. And the last one is girl that its really annoyed that the fact that she has to hold an orange to get the vitamins that she need in order to have a complete work out.
All of this put together with the slogan: “Take your vitamins, seriously” gives the consumer a little refresher on the funny side, and in the right choice for their health supplements needs.
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