Many if not all of us get expose to advertisement from dawn to dusk. But very few of them really can catch our attention by making us, by using very little elements, to use our imagination and become part on whatever they are trying to communicate through those pages.
In an interview done to several design experts for the book “advertising by design” by Robin Landa, they were able to give us what they thought of were the most important points one has to consider when creating an ad.
While browsing some magazine I was able to catch on eye on several ads. On a comment from the chapter that we are currently reading was from Michael Sickenger:
“Using the pictographic images in place of letter can be provocative (for example, the logo for the sopranos TV series, where the letters r is replace by a gun)”
-Advertising by design, chapter 8: pg163-
As I keep on looking at all of the ads, I finally found that catches my eye. The ad is for the play
“Phantom of the Opera” that is currently playing at The Ventian Hotel and Casino. The ad is simple but yet shows flow and lots of information. Also, the ad employs what Michael Sickenger was talking about, were one of the letter is replace for an image, in this case is the “O” in Phantom is replace for the Phantom mask.
The ad is simple coping with the well know rule of simplicity. It gives just one review, shows lots of movement and the image of the main characters of the well know tragic story. Another thing that pops out of the ad is once again the font. Carlos Segura, from Segura Inc. , Chicago, gives us this tip:
“Use the appropriate font for the job, not the best one installed in your computer…. Typography is the single most important element that contributes to the “body language” and “tone” of a piece of work…”
-Advertising by Design, Chapter 8: pg 162-
So there you have it, one of many ad that has successfully catch my eye. Hope you like it, and watched the play, because I am about to. Good job Ad agency!!!
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